Michelin Tyres
Here at Universal Tyres, we constantly strive to improve our services in order to provide you, our valued customers, with the best service imaginable. That’s why we’re extremely proud to announce that a number of our branches are now Michelin Certified Centres.

But what exactly does that mean for our customers? And how did some of our branches become Michelin Certified Centres?

What Being a Michelin Certified Centre Means

Michelin are known worldwide not only for their iconic Michelin Man mascot – they’re perhaps even more famous for their durable, high performance, high quality tyres. But to get the most out of Michelin tyres, you need to ensure that you use a reliable supplier and fitter, one who can ensure that you’re recommended the ideal tyre and that your new tyres are safely fitted.

That’s where the Michelin Certified Centre programme comes in. Garages that are able to proudly display the coveted Michelin Certified Centre sign (with accompanying Michelin Man) have the know-how, the skill and the exemplary customer service traits needed to deliver and install quality Michelin products. If you’re looking for the best Michelin service, simply keep an eye out for the Michelin Man at your local test centre.

So, how did Universal Tyres fair?

Universal Tyres Aces Michelin Audit

Passing the stringent audit requirements is no easy task, but after the Michelin Auto Professional advocate visited our branches in Dartford, Greenwich, Plaistow, Staines, Chemlsford, Colchester, Ipswich and Thurrock, we were overjoyed to learn we had indeed passed, and with flying colours. Mark Meagher, Retail Programme Development Manager at Michelin, noted our “excellent customer service” in particular, stating we achieved “stellar audit results”.

We will now benefit from access to a dedicated business development fund provided by Michelin, as well as free staff training sessions and a chance to send our best staff on Tyre Academy training courses. With all of this, you can rest assured that you’ll receive the very highest quality service at Universal Tyres.

Our sales and marketing director, Simon Wright, also had this to say about the result: “We aim to deliver excellent customer service every single day, so being part of the Michelin Auto Professional programme and earning Michelin Certified Centre status qualifies all our efforts in a visible and rewarding way.

“There’s a lot of dealership advocate programmes out there, but Michelin’s quality audit means only those companies that really deliver in terms of customer satisfaction can earn Michelin Certified Centre status. The audit covers everything from fitting to workshop cleanliness to telephone manner, so we can be sure every aspect of the consumer experience hits the spot every time.

“When a customer pulls into a Universal Tyres dealership, they can be confident they’re getting the very best in customer service – and the best in premium tyres as well.”

Think Universal Tyres for Superior Michelin Products & Services

So with 90 years of experience in the motoring industry, Michelin Certified Centre accreditation, and a premier customer service, there’s no one better placed to meet all your motoring and Michelin requirements in the south of England.

We offer a range of tyres, including Michelin CrossClimate tyres, as well as comprehensive MOT and servicing, exhaust repairs and more. To find out how we can help you, simply contact our friendly team today.