Back in August, we spoke about our nomination for Tyre Retail Centre of the Year at the annual NTDA awards, and are now delighted to report back on the success of our Chelmsford branch, which scooped top spot!
Following on from being awarded Michelin Certified Centre status (along with seven other Universal Tyres branches) earlier in 2016, our Chelmsford facilities are going from strength-to-strength, and this latest accolade is testament to the hard work put in by the whole team.
Universal’s own sales and marketing director, Simon Wright, describes the Chelmsford branch as the “‘new kid on the block’ in the retail tyre market”, highlighting the renovation work at the facilities during the previous year as a major contributor to its success.
“We invested heavily in building the new site during 2015, converting an old commercial tyre shop, which has long been a regular supplier to truck fleets, into a state-of-the-art retail branch with one goal – to provide excellent service to motorists living in or visiting Chelmsford”, Simon explains.
The changes certainly paid off, with Universal coming out on top in a competitive field ahead of a number of nationwide tyre retailers. Judges cited the Chelmsford branch’s contemporary design and well-stocked tyre range, along with the skill and attentiveness of the fitting team, as reasons behind the win.
Our association with Michelin has given Universal Tyres the opportunity to attend staff training sessions and gain knowledge from specialist ‘Tyre Academy’ courses, and we’ve been able to apply this experience to what we do at Chelmsford and across our Michelin-accredited branches.
Michelin’s own retail programme development manager, Mark Meagher, expressed his delight at Universal’s success following the award, pointing out that “such an accolade only underscores Universal’s commitment to top-notch customer service – and the NTDA trophy will be the perfect partner to sit next to Chelmsford’s hard-won Michelin Certified Centre signage.”
We here at Universal Tyres are very proud to have picked up the award at what is often referred to as the “Oscars of the tyre industry”, and are delighted to receive recognition for the consistent quality delivered by the team at the Chelmsford branch.